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A DIFFERENT, CHANGED, NEW...REAL REALITY

By: Bevan Bloemendaal—Apr. 2025



Let’s be real—mental health and well-being have always been part of the human experience. But the pandemic didn’t just expose it; it amplified, accelerated, and forced a reckoning that still shapes our world today. Years later, mental health is no longer an isolated conversation—it’s a constant reality in both our personal and professional lives.


The once-clear boundary between work and home? Blurred beyond recognition. The pressure of unrelenting expectations—internal, external, societal, personal— is fueling a silent crisis of exhaustion, detachment, and emotional burnout. You feel it. You see it. The low tolerance, the irritability, the shutdowns, the absence of joy.


Let’s Align on Some Uncomfortable Truths:

01.  Burnout, anxiety, and depression are at record highs. The WHO now classifies burnout as an occupational phenomenon. Gallup reports that 76% of employees experience workplace burnout at least sometimes. This isn’t a trend—it’s a crisis.

02.  Employees demand more than a paycheck. They seek purpose, psychological safety, and workplaces that invest in both their productivity and their well-being. Deloitte’s research shows that 77% of employees have experienced burnout at their current job, and 70% feel their employer isn’t doing enough to prevent it.

03.  Leadership isn’t easy—especially now. Keeping teams engaged, motivated, and resilient during uncertain times is one of the hardest challenges leaders face. Not everyone has the same skin in the game as you do, and that’s a reality you have to navigate.


So, What Do We Do?


Let’s be clear—there’s no one-size-fits-all solution. This isn’t about quick fixes or corporate wellness checklists. It’s about a fundamental shift in culture, leadership, and human connection. Here’s where to start:


·  Anchor Everything to Purpose. Your North Star—the reason your organization exists—should guide every decision. Clarity of purpose fuels resilience, motivation, and innovation, even in difficult times.

·  Radical Transparency. Be upfront about challenges and goals, but never let employees feel like they’re carrying the weight alone. People don’t disengage because work is hard—they disengage when they feel unsupported.

·  Less Meetings, More Meaning. Ditch the unnecessary time-wasters. Implement quick, high-impact weekly touchpoints that keep teams aligned without draining them.

·  Culture of Co-Creation. Encourage participation—where all ideas are valued, tough conversations are welcomed, and directness is balanced with respect. Every voice matters, but so does time efficiency.

·  Invest in Growth at Every Level. Employees—**regardless of rank—**want to evolve, be acknowledged, and know their contributions count. Growth isn’t just about promotions; it’s about feeling seen, heard, and valued.

·  The Power of Recognition. Never underestimate the impact of a simple “thank you.” Acknowledgment fuels motivation more than you think.

·  Address the Elephant in the Room. If something is off, say it. Avoiding hard topics breeds toxicity. Open dialogue creates space for solutions.

·  Listen. Really Listen. Not just to respond—but to understand.

·  Bring Joy Back. The workplace doesn’t have to be all grind, all the time. Humor, connection, and moments of levity are not distractions—they’re essential to performance and mental health.


It’s Not Just a Month. It’s a Movement.


Mental health isn’t a box to check during Mental Health Awareness Month—it’s a daily responsibility. A thriving workplace starts with a thriving workforce. When organizations commit to purpose-driven cultures—where well-being is embedded, not just encouraged—we don’t just retain talent. We unlock creativity, loyalty, and real innovation.


This is the new reality of work. The only question is: Are we willing to lead it?

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BB Creative Consultancy LLC

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Dover NH 03821-0564



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